How Facebook Groups Can Help Your Business Grow
Groups on Facebook can be a very valuable tool when looking to grow your business online, offering many features over the usual Facebook pages that most businesses use.
I am not saying pages should not be used for business, but as reach declines for them, other ways of doing business on Facebook are becoming more prominent.
This is where groups come in.
Where pages are meant to represent a brand’s identity, groups can be set up in many ways to be an advantage for your business.
Facebook Group Features
Features of Facebook groups include the ability to create, upload and send documents for members to access at their convenience, which can save on emails or cloud storage that lots of business use online for communication.
A group email can be setup so members can email text and images to that address and it will automatically post to the groups wall.
You can brand the Facebook group with its own header picture bringing about awareness of your business, plus also post other relevant pictures that could be branded too.
People can chat and engage within the group to a level allowed through the admin settings.
You can also create group events to help bring attention to what you are working on within the group or your business and have this sent out to your members.
Types of Facebook Groups
There are 3 types of Facebook groups, Public, Closed and Secret, which all can be used in several ways to help you build a community on Facebook.
Public Groups –
Everyone can see the group, find it in a search and make posts in this type of group.
Closed Group –
Everyone can see the Group, but only members can see and make posts within this type of group.
Secret Group –
Only members can see the Group, see and make posts in this type of group, it is totally invisible.
Now there are different strategies that can be adopted for these different types of groups, all of which depends on the goal you want it to reach within your business.
Different Facebook Group Strategies
The first set of strategies we will look at involves public Facebook groups.
Creating a group of experts in your market.
Leading a group of experts in your market could be of particular advantage to your business by allowing you to engage and network with the experts to increase your knowledge about the market and techniques they use that work, without having to use trial and error.
You can also collaborate and create industrial products through partnerships to satisfy your market better and gain further reach.
Being owner of the group can also build your status with your competitors as they see you as a leader and this can allow you to put on industrial events, meetings and training sessions to define this further.
Getting other experts in your market to endorse your products and services is another way to grow your stature within your market and all can be generated through your Facebook group.
Creating a group of market enthusiast.
Having a group that is full of enthusiast about your market can be one of the biggest assets a business can own, whenever you need information that is to do with your market you can go there and get it.
You have also no doubt also got a huge group of potential buyers that all you have to do is deliver what they ask for.
Where having a branded page may be slow to build, many more people will have an affinity with your market and having a open group that anyone can join and converse in can grow this particularly quickly. Once you have this you can ask questions, promote your latest products, events and also gain valuable feedback about your offers to give more value and essentially grow.
As they see your business as the leader of the group you then gain the awareness and also have them connect on other levels and make more sales.
Next we will at closed Facebook group strategies.
Customer support group.
Building a group around customer support for a product or your business in generally can help by engaging customers with each other allowing them to solve many problems they encounter between themselves and saving you having support staff 24 hours per day.
This can also help with general feedback, gain social proof of your support and product or service quality and also allow you to share documents that are related to customer support within your business.
Controlled enthusiast and experts groups.
Creating enthusiast and experts groups using the closed option for groups can help you gain a more targeted and controlled environment for everyone to engage in. However this maybe considered more work and so should be carefully considered before you decide on this option instead of the open group version.
Now I want to outline strategies you can use for secret Facebook groups.
Exclusive client groups.
Creating groups of exclusivity to certain client groups can allow you to deliver products, training or updates to them on a familiar platform safely and securely without any risk.
Your customers can also collaborate and discuss how they are getting on with your course or product and help each other along the way, meaning much more value for very little work to your clients.
Product development and testing group.
Groups of testers can help you gain feedback and knowledge of things you are developing within your business, allowing them to collaborate with each other and share their thoughts to gain better feedback and also make it easier to collate, than it might be with everyone using email for example.
You can also share and create documents between the group to help the process.
This is all within a hidden environment that only those involved can see, meaning it is safe and secure so there is no worries about who else may see it.
Staff and work group.
Very similar to the the product testing and development group, you can also have a group for your staff, allowing them to share information and access it as they need it between themselves in a safe and secure group.
If you are working with outsourcers then this can be a very beneficial and cost efficient way of communicating between each other as you work within the business.
I hope this has given you some ideas on how running your own Facebook groups can be of benefit to your business, saving you money and helping you become more efficient, gain valuable information, collaborate with experts, find customers and share information between your workforce, to mention just a few things.
If you have found this to be useful or have had success using Facebook groups let me know your thoughts in the comments below.
If you have any questions feel free to ask and I will do my best to reply ASAP, and if you could also share this using the social button to help others that would be much appreciated thank you.